YouTube launches Bollywood film channel

YouTube has announced that it will start screening Bollywood films free to Indian viewers.

The newly-launched YouTube Box Office channel will offer high-definition, recently-released films within India.

Anand Gauri, from content partner Yash Raj Productions, announced: "Apart from offering tremendous reach, evolved digital platforms like YouTube also enable the monetization aspect through advertising revenues in an unobtrusive manner, while offering a great online viewing experience to the users.

"We are sure this project will throw up interesting insights and consumption patterns of the digital-friendly audience."

Anushka Sharma and Ranvir Singh hit Band Baaja Baaraat will launch the service later this month.

Chandan Arora's 2010 release Striker became the first Bollywood film to simultaneously release in theatres and on YouTube.

Veena Malik is back, and this time, her dance number is possibly longer than her previous appearances on Bigg Boss.

Veena Malik is back in yet another Indian cricket-based reality TV show, ‘Bigg Toss’, and this time, her dance number is possibly longer than her previous appearances on Bigg Boss.

According to the video description, 12 contestants will be pitted against each other to “cash in on the World Cup fever” with the centre of attraction being “television hotties, Veena Malik and Bollywood item girl Rakhi Sawant.”

With such star power and a few more dance numbers, this show is likely to be yet another major hit. We can definitely expect thousands of eager, perhaps mortified Pakistanis to be scouring through YouTube for more clips of Malik as the show progresses.
Video rating: two thumbs way up for clubbing cricket, reality TV and starlets together.

Credit : The Express Tribune Pakistan